How to Analyze Your Success With Digital Marketing Analytics

5 Steps to Improve Your Multifamily Marketing Analytics Strategy

The world of digital marketing analytics is always changing, making it difficult to understand the correlation between ad spend and revenue. As a multifamily agency, we know there is no one-to-one correlation between the two, and it is nearly impossible to prove to upper management that our efforts are worth the investment.

The tracking and analysis of your content mix to measure return on investment (ROI) is what digital marketing analytics is all about. And thankfully, there is no shortage of multifamily marketing resources to help collect and manage these data points.

Gearing Up With the Right Digital Marketing Analytics Tools

Google Analytics

Google Analytics is a free tool marketers use to track their multifamily website or app. While the interface may seem daunting at first, this tool allows you to seamlessly monitor everything from site visitors’ demographics and behavior to bounce rate and what they click on most.

Social media insights

Most social media platforms offer their own analytics if you have a business account. Social media insights let you measure post reach, follower demographics, engagement and interactions, and even the time of day when your followers are most active. Additionally, you can track ad spend, cost per click, and more through Facebook’s Business Settings.

Hootsuite and Buffer

While Hootsuite and Buffer offer free platforms for social media management, the paid memberships allow you the ability to track all of your social media analytics on a single dashboard. Rather than logging into each of your social accounts to schedule posts individually, these platforms also give you the ability to schedule posts across multiple platforms from a single app.

Multifamily marketing automation software

While there are several tools for tracking digital marketing analytics, HubSpot, SharpSpring, and other marketing automation platforms let you consolidate them into one. With these platforms, you can schedule email campaigns, social media posts, blogs, and more, as well as track the digital marketing analytics for all of them.

Practicing Patience With Digital Marketing Analytics

Just as “a watched pot never boils,” you cannot expect to see immediate results from your multifamily marketing efforts. Patience is key as you track the success of your labor.

More likely than not, you will not see significant progress within the first week, month, or even quarter. Successful multifamily marketing takes time. While you should track items daily such as Facebook ad conversions or clicks on a CTA for your weekly e-newsletter, it is more important to monitor these metrics over a more extended time to see real improvement.

For example, your Facebook Business Page may receive 60 new followers in one week but only a handful the next. The change in followers is not necessarily a cause for concern, but it is a trend you should track closely to understand why your followers did not increase as much as in previous weeks.

After all, when you spend countless hours each month planning, scheduling, managing, and tracking your content marketing analytics, there’s no better way to enjoy the fruits of your labor (like increased ROI) than to track and improve your strategy continually. The key is not to get frustrated with your digital marketing analytics results. Stay patient and keep tracking.

How to Improve Your Digital Marketing Analytics Strategy

Reaching your buyer persona in the right place at the right time is paramount to multifamily marketing success, and digital marketing analytics are essential to evaluating any apartment marketing strategy. However, if not collected diligently, they are of no use.

If you are not achieving your multifamily marketing goals or seeing the results you want, it’s time to adjust your strategy. The following are a few good practices to make habits that will increase your data’s relevance:

1. Identify your problem areas

First, decide where you could use some improvement. Focus your efforts on a few specific areas, such as social media engagement or website traffic, to track relevant data for your business.

2. Create SMART goals

To prove your analytics efforts are worth your time, you have to set SMART goals — Specific, Measurable, Achievable, Relevant, and Timely. This way, you can continue to track your progress against your end goals. Without this step, there is no way to assess the performance of the strategy you have put in place.

3. Stay committed

Now that you have the groundwork set, here comes the hard part — staying fully committed and on track with the goals you set. Tracking and reporting your analytics data weekly, monthly, quarterly, and yearly is crucial for identifying trends, so stay committed. Pausing your efforts or adding multiple layers to your pre-constructed plan will only lessen your impact.

4. Track your digital marketing analytics

Follow trends in your digital marketing analytics data and adjust accordingly. Then, track and report the results to find new insights. Luckily, there are a variety of digital marketing analytics tools to help you with this crucial step.

5. Report and repeat

Successful multifamily marketing is a long, winding road of strategy, testing, retesting, and careful planning. When you have met your goals, report your data to your team and set new ones.

Trust the Experts to Become the Experts

Use digital marketing analytics to make informed decisions about the time, place, and manner in which you advertise. This way, you can focus your ad spending in specific areas to better reach your target audience and improve the value of your multifamily marketing.

Remember, if implementing and executing a successful multifamily marketing campaign is not your business’s specialty, you do not have to go at it alone. You can leave the heavy lifting to a multifamily marketing agency like Criterion.B. You spent time and energy creating multifamily branding that offers a unique value proposition, so now it is time to trust the experts to develop a multifamily marketing mix that sends the right message to the right people.

Not sure if your apartment marketing strategy needs the boost of working with a multifamily marketing agency? Check out our worksheet that helps you identify where your business’s apartment marketing strategy stands!