With thousands of marketing tools available in the marketing technology (MarTech) space, it is challenging to discern the need-to-haves from the nice-to-haves. Looking to make…
Is brand experience the future of marketing? We think so. Consumers today value authenticity and meaningful engagement above all else. They are inundated with choices every…
Most digital marketers can probably relate to this social situation: Someone asks what you do for a living. After explaining that you work in digital marketing, the inquisitor…
Interchanging the terms marketing and advertising is commonplace today. However, understanding the difference between the two is important in order to apply them to your competitive strategy effectively.
The multifamily marketing industry — and your residents — are changing fast. Are your processes changing with them? There were countless fantastic panels at…
