Pros and Cons of Using an Inbound Multifamily Marketing Agency
When calculating the value of an inbound marketing agency vs. taking it in-house, it’s important to analyze the cost and time factors to figure out the impact on your company.
Building a Better City With New Urbanism in Multifamily Development
New Urbanism inspires remarkable change in urban planning, sustainability, and multifamily development, providing an alternative to traditional suburban living.
From Zero to Hero: How SEO Video Marketing Can Transform Your Strategy
There are several fundamental benefits of video in your apartment SEO efforts, which may inspire you to reconsider a SEO video marketing strategy.
Corporate vs. Property Level: How to Balance Your Apartment Brand for Success
Property managers need to be able to do their jobs online, and that requires some autonomy. Social media for apartments presents several opportunities. But who should be in charge: corporate or the property?
The Paradox of Choice: Opportunities and Challenges for Apartment Marketing
The Paradox of Choice pushes the line of creative advertising in apartment marketing. Communities must come up with innovative ways to market themselves to renters.
7 Email Marketing Best Practices From the Experts
By following email marketing best practices, you can get the most out of your campaigns and see positive outcomes for your property.