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It's hard to think of how today's connected world can affect your business. The impact of digital on our daily lives is more than we realize. In this infographic, we document how the Internet of Things has become prevalent in daily life, and how this can impact both your multifamily business and the way you market it.
Running an inbound marketing campaign for your commercial real estate business can be difficult. Once you draft your buyer personas and map their journeys, what's next? Typically, it's time to put together a campaign. That means writing content to your personas. Planning your content the first time can be rough. That's why we've put together this handy template to get you started.
Not seeing the marketing results you want? Knowing how to improve your marketing efforts can be a challenge when you are too close to the problem.
When you consult with the team at Criterion.B, we take an in-depth look at your marketing efforts to determine the best plan of attack for you and your business.
Millennials are the new renters in town, and it's throwing the multifamily industry through a spin. Knowing what millennials want in their apartment space can be a challenge for marketers who are used to the demands of previous generations. Download the infographic to help develop your millennial buyer persona today!
The key to a successful marketing campaign is strong content, written to a specific audience. But determining that audience isn't always simple. With our multifamily persona worksheet, you can learn how to develop your own personas that speak to your customers' needs, and help you align your marketing.
Search Engine Optimization is one of the great mysteries of the web. While everyone knows they need to optimize their website in order to rank well on Google, understanding how to properly approach SEO causes some hang-ups. Use our guide to know which SEO practices are worth keeping, and which are a huge mistake.
When it comes to marketing for commercial real estate, knowing what to do can be overwhelming. When you are running a full-funnel digital marketing campaign, keeping track is even more difficult. From Attract to Delight, this checklist of 10 items will help ensure that your first campaign is a success!
We get that it's tricky to start a new strategy. While you may be overwhelmed, the gear-up process for your marketing strategy can be a breeze with the right tools. That's why we've put together this handy inbound marketing kit. This resource includes four major tools that we use in-house to outline our inbound marketing efforts.