• Building Great Brands, Great People, and Great Results

    Through effective marketing, we drive qualified leads to your organization and generate growth.

Marketing and Branding for the Multifamily Industry

Criterion.B is a strategic content marketing partner for the multifamily industry. We maximize the marketing potential of your real property portfolio — whether as a developer, investor, or vendor — by driving the right leads to your property or organization.

Client Testimonial

Listen to How We Created Progressive, Vibrant Brands for AG Spanos

Jessica Zazzara


I want to give my highest recommendation to the team at Criterion.B. They're a fresh perspective for this industry and quick to respond to any request we have. They have a 'can-do' attitude for every challenge we send their way.


Misty Sanford

AMLI Residential

Criterion.B was an absolute pleasure to work with & understood exactly what we needed (even when we didn't) & executed a design that was not only aesthetically pleasing, but customer focused. The team was easy to work with & are the best for digital, design & results. Criterion.B is always my go-to agency.


Elizabeth Francisco


The Criterion.B team has gone to great lengths to gain insight and understanding of our brand. Their expertise in both traditional and inbound marketing makes them the ideal partner to showcase ResMan’s intuitive SaaS solution to today’s multifamily owners and operators.


Jennifer Gillaspy

Streetlights Residential

Streetlights was pleased by Criterion.B's branding efforts on our new development. We believe they truly captured both the heart of the project and the architectural style of this multifaceted development. We would wholeheartedly recommend their firm.

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