Solutions

Creating the Perfect
Multifamily Brand

A great brand and name is recognizable, unique, meaningful, and can stand the test of time; it goes beyond just the apartment logo stamped across promotional items. Through research and brand strategy, we help build a multifamily brand that connects with your customers.

Bring your business to life with powerful multifamily branding and meaningful messaging.

Brand development is the visual foundation of a company. At Criterion.B, we take your mission, vision, and goals and translate that into a design that will fuel the direction and growth of your business. Investing the time into your brand will not only align your internal and external audiences but will drive tangible results to your bottom line. To put it simply: a well-defined brand means more meaningful, successful business.

What We Do

  • Competitive Analysis
  • Mood Boards
  • Brand Guides
  • Tone and Voice Guides
  • Persona Development
  • Positioning Statements
  • Taglines
  • Naming
  • Multifamily Logos and Icons
  • Brand Development
An example of multifamily branding and apartment brand positioning we did as part of our solutions at Criterion.B
An example of multifamily branding and apartment brand positioning we did as part of our solutions at Criterion.B

Multifamily Branding and Brand Positioning Solutions at Criterion.B