We’re Criterion.B — founded on the belief that everything should be tested, and no knowledge should be taken for granted, we surround ourselves with minds at work. Our team of persistent thinkers, ardent writers, and analytical experts take charge to bring marketing innovation to multifamily.
Our aim is to offer value, and we don’t just mean shareholder value or company profit; we mean reaching your customers as well. Our ROI-centric approach touches every aspect of the work we do, meaning great returns for you while speaking to the needs and wants of your customers. It’s not enough for us to help peddle products or services. We believe in building your multifamily brand into one that your customers can trust — giving your product or service value and strength. Our success as an agency is dependent on the perception we build for your customers.