We’re Criterion.B — founded on the belief that everything should be tested, and no knowledge should be taken for granted, we surround ourselves with minds at work. Our team of persistent thinkers, ardent writers, and analytical experts take charge to bring marketing innovation to commercial real estate.
Our aim is to offer value. And when we talk about value, we don’t just mean shareholder value, or company profit. We mean reaching your customers as well. Our ROI-centric approach touches every aspect of the work we do, meaning great returns for you, while speaking to the needs and wants of your customers. It’s not enough for us to help peddle products or services. We believe in building your brand into one that your customers can trust — giving your brand value and strength. Our success as an agency is dependent on the perception we build for your customers.
Based on the standard 3 pound bag, we consume over 370 servings annually.
As a Dallas agency, we take Tex-Mex very seriously. From office parties to lunch outings, we like to honor our hard work with some Tex-Mex classics.
Placed behind our custom office barn doors, we feature industry icons who inspire us. Hedy Lamarr (actress who's inventions lead to the invention of Wi-Fi), David Ogilvy (father of advertising), and Paul Rand (iconic graphic designer).