These days, people aren’t just looking to the classified sections of newspapers or Craigslist to find multifamily properties. They’re turning to some seemingly unconventional tools for research and inspiration, such as Pinterest.
For those of you who don’t know what Pinterest is, it’s an online bookmark and picture-sharing site. Like other social media platforms, users can follow companies and other users and re-pin their images onto online “Bulletin Boards.” For multifamily properties, maintaining a Pinterest account can actually improve your SEO (Search Engine Optimization).
Enhancing your SEO ensures that your property website appears near the top of search engine results, which results in more leads, interactions, and a better brand value.
Here are a few simple steps that will help you build a strong presence on Pinterest:
1. Create a Pinterest Account
Use your full business’s name in your account. Be sure to include all necessary descriptive, contact information, or logos in your Pinterest bio.
2. Create Your Boards
On Pinterest, Boards are the topics by which you organize your content. You should create boards that showcase your property (rooms, amenities, events), as well as boards that provide tips and tricks for commonly searched apartment topics. Make sure to keep the number of boards fairly minimal to that you can keep all of them active, and create descriptions for each one of them.
Here are some ideas:
- interior decorating tips
- space-saving tricks
- neighborhood guides
- easy recipes for entertaining
3. Include Keywords
Make sure individual posts (called Pins) contain keywords your business wants to be searchable by, either in the title or Pin description. This will increase your Pin’s relevance in search engines and direct more people to your pins.
4. Customize Source Links
Customize your Pin’s link to direct potential renters back to your website so they can check your property out. To do that, click “Edit” on your pin and insert your website URL into the ‘Source’ bracket and make a captivating caption that will entice users to click on it.
Making Pinterest Part of Your Marketing Plan
Overall, Pinterest is a unique social media channel that may not be successful for everyone, but when utilized correctly, it could be your best friend. Pinterest can actually help your SEO — so make sure you at least get started and make Pinterest an integral part of your social media plan.