Why Video Is Important for Your Apartment SEO

As technology continues to improve and become more ingrained into our daily lives, video has taken the main stage. Platforms like TikTok have made binging short, quick videos easy for anyone with a smartphone. YouTube countered this with its feature called “YouTube Shorts.” 

Multifamily SEO (search engine optimization) is one of the great mysteries of the web. This free guide reveals the multifamily SEO practices we know are worthwhile, and which are a huge mistake.

However, video isn’t just for show. There are fundamental benefits that videos add to your apartment SEO efforts. Not everyone is energized by recording videos of themselves for their properties. However, these may inspire you to reconsider an SEO video marketing strategy.

Local Geodata of Videos

Similar to photos you take from your smartphone, videos capture embedded and local geodata within the files. For example, Brotherly Love Real Estate, a homebuyer starting in Philadelphia, PA, expanded to the west coast. They began their SEO video marketing efforts in Southern California, utilizing videos to help increase their rankings. 

Brotherly Love Real Estate went to each city they wanted to rank in, recorded a video, posted it directly to YouTube, and placed it on their respective website pages. This website shows how they now buy and sell houses in San Diego from the success of their videos.

The geodata gets stored in the video file through location-identifying features from the smartphone. Google recognizes that, allowing it to carry weight when considering which multifamily website to rank for certain local search terms. It can feel tedious at times to record videos and then upload them. However, the results can be worth pursuing.

Increases Time on Page Through SEO Blog Writing

Another ranking factor that Google considers when determining which websites to show for a certain query is time on page. The more real, local users spend on your multifamily website, the more authoritative Google will consider you. They assume that if people spend tons of time reading through multiple pages or posts on your site, you must know what you’re talking about. Your content is viewed as credible, trusted, and rank-worthy.

Adding a video to your pages and posts is a great SEO video marketing strategy to encourage users to linger on your pages for longer. Over time, this will boost your apartment SEO. It also makes your SEO blog writing more robust. 

Certain people prefer to learn audibly or visually. For these types of people, videos are sometimes preferred over long blogs full of text. Videos will add a different channel for your users to consume your content and get value from it.

14 Multifamily SEO Facts You Didn't Know (Plus Tips for Implementing these SEO Tips Into Your Multifamily Marketing Strategy)

Provide Additional Web Traffic

Google likes to see traffic from different channels (sources). For example, if your property website gets traffic from Google search, Twitter, and Pinterest, it will assume you are a more legitimate business than others that only get Google search traffic. This shows Google that people find you from different areas of the internet, which is a good sign. You can show traffic through your videos on both YouTube and TikTok. This will help boost your apartment SEO efforts.

Additionally, the more traffic you get to your site, the more other apartment SEO metrics can increase. Users can find you through YouTube and then begin crawling your property website. Your time on page for certain pages can increase. 

Ideally, you can create a naturally flowing funnel for users to continue watching your videos. They can hop from YouTube into your property website through a link in the video description. From there, they can start exploring the other videos on your website’s different pages.

Shows Legitimacy

The more places you are around the internet, the more trustworthy you appear to search engines. If you have a large following of subscribers on YouTube or TikTok, that carries weight with your rankings. You are viewed as an authority in the online space regarding certain topics. 

Your brand also appears more legitimate to the renters surfing your property website. For example, showing your face to potential apartment leads on your site will add credibility to your multifamily brand. They will naturally feel more comfortable with your apartment communities if a more personal connection is made through your SEO video marketing.

Users will be encouraged to continue crawling your website if they trust you. A high bounce rate is a negative factor to search engines. Bridging the gap of personal connection between your property brand and your users will decrease the number of people that bounce directly after hopping on to your site. 

Videos encourage people to continue browsing other areas within your site, thus making it easier to get more prospective renters on your pages and convert them. SEO video marketing will only increase in popularity as we head into the future. You must keep up with this trend and use it to your property’s advantage.

Multifamily SEO (search engine optimization) is one of the great mysteries of the web. This free guide reveals the multifamily SEO practices we know are worthwhile, and which are a huge mistake.

Jenn is an experienced writer for the real estate industry and a house flipper for We Buy Houses in Denver. If she’s not swinging a hammer, she’s either writing about different real estate topics or reviewing investment property opportunities.