Discover the Perfect Promo Item for Your Business With Our Decision Tree Infographic

How can a multifamily brand make a lasting impression amid advertisements and marketing campaigns? 

The answer lies in the strategic use of promotional products. These aren’t just marketing tools; they’re the bridge to connect with your audience in a tangible, memorable way.

I’ve put together an interactive Decision Tree so you can determine which promo item is most appropriate for your business needs. I’ve also provided a series of examples at the end of the blog to get the creative juices flowing.

Skip to the “Choose Your Promo Adventure” section for our interactive Decision Tree!

AMP Studio: One centralized platform for easily ordering apartment move-in gifts, marketing materials, promo items, swag, and more.

The Power of Promotional Products

Promotional items carry a unique charm that transcends their physical form. They are more than mere giveaways; they are potent symbols of a brand’s identity and ethos. 

Consider the impact of a popular promotional item, a custom pen, handed out to prospects and customers. Such a simple gesture can leave a lasting impression, subtly reinforcing your brand identity with every use. 

Similarly, a promotional gift, perhaps a beautifully designed custom water bottle, given at an event or trade show does more than quench thirst; it is a tangible reminder of your brand’s presence and commitment to quality.

These custom promotional products, selected thoughtfully, act as powerful marketing tools. They extend the reach of your brand well beyond the initial interaction. For instance, when attendees at trade shows carry your custom water bottles, they inadvertently amplify your brand’s visibility to a wider audience.

The diversity of promotional products available today allows creativity in presenting your brand. From eco-friendly options to high-tech gadgets, the range of popular promotional items is vast and varied, offering ample opportunities to align with your brand’s message and values.

Each promotional product is a stepping stone toward converting a prospect into a loyal client. The key is choosing items that resonate with your audience and authentically represent your brand’s character and aspirations.

Choose Your Promo Adventure

Welcome to “Choose Your Promo Adventure,” your interactive guide to finding the perfect promotional item for your company. This decision tree was designed to lead you to promotional products that align seamlessly with your company’s goals and multifamily branding.

The graphic below will guide you through a series of questions, with each answer bringing you closer to your ideal promotional item.

Welcome to "Choose Your Promo Adventure,” your interactive guide to finding the perfect promotional item for your company. This decision tree was carefully designed to lead you to the promotional products that align seamlessly with your company's goals and multifamily branding.

Brand Awareness Through Promotional Items

When boosting multifamily brand awareness with promotional items, an important consideration is the environment in which these items will be used. This decision can significantly impact their effectiveness and visibility.

For Indoor Use: If your promo items are intended for indoor environments, such as offices or homes, you should focus on practical items. Custom pens are a classic and highly effective choice, as they are used daily and can travel far, extending your brand’s reach. Branded mugs make excellent desk accessories, constantly reminding you of your brand during coffee breaks. Desk accessories like notepads, calendars, or mouse pads can be customized to keep your brand prominently displayed in workspaces.

For Outdoor Use: If your promo items are more suited for outdoor use, consider items that align with an active lifestyle or outdoor events. Custom water bottles are highly practical for outdoor activities and serve as a mobile billboard for your brand. Branded hats offer visibility while being useful for sun protection, perfect for outdoor events or sports. Eco-friendly tote bags showcase your brand and align with environmentally conscious values, ideal for outdoor markets, picnics, or beach outings.

Showing Customer Appreciation With Swag

Recognizing and appreciating your customers is a powerful way to strengthen relationships and enhance brand loyalty. When choosing promo items for customer appreciation, deciding whether to go for practicality or luxury is essential.

Opting for Practical: If you lean towards practical gifts, consider items your customers will find useful in their daily lives. Tech gadgets like branded earbuds, power banks, or Bluetooth speakers are popular and appreciated for their functionality. Custom notebooks offer a personal touch and are perfect for many customers, from students to professionals. USB drives are a timeless, practical gift, useful for anyone in today’s digital age.

Choosing Luxurious: For a more luxurious approach, aim for items that exude exclusivity and high value. Engraved pens, crafted from high-quality materials, serve as a writing tool and a symbol of prestige. Premium apparel, such as custom embroidered jackets or scarves, can offer a sense of sophistication and style. Gourmet gift baskets, curated with high-quality foods and treats, are an excellent way to indulge your customers with a luxurious experience.

Engaging Employees With Thoughtful Gifts

Engaging employees effectively requires thoughtful consideration of their working environment and needs. Swag can boost morale and show appreciation, whether your employees are office-based or working remotely.

For Office-Based Employees: If your team works primarily in an office setting, focus on items that enhance their day-to-day office experience. Ergonomic office tools like supportive mouse pads or back cushions show that you care about their comfort and health. Branded stationery, including notepads, pens, and organizers, are practical and keep your brand visible throughout the workday. Custom coffee mugs add a personal touch to their coffee breaks and can be a daily reminder of your appreciation.

For Remote Employees: Remote employees might appreciate items that help them set up a productive and comfortable home office. Consider home office accessories like branded laptop sleeves or wireless chargers to enhance their workspace. Wellness items, such as yoga mats or resistance bands, encourage them to take necessary breaks and look after their physical health. Personalized apparel, like custom hoodies or hats, can make them feel part of the team even when working from a distance.

Creating memorable experiences at events is crucial for lasting impressions and strengthened relationships. The choice of promo items can greatly influence how your event is perceived and remembered, whether it is a large-scale conference or an intimate gathering.

Must-Have Promo Items for Event Memorability

Creating memorable experiences at events is crucial for lasting impressions and strengthened relationships. The choice of promo items can greatly influence how your event is perceived and remembered, whether it is a large-scale conference or an intimate gathering.

For Large-Scale Events: In large gatherings such as conferences, trade shows, or large company events, you’ll need promotional items that are impactful yet suitable for mass distribution. Custom lanyards are practical for attendees and offer continuous brand exposure throughout the event. Event t-shirts create a sense of unity and can be a cherished souvenir post-event. Branded bags are useful for carrying materials during the event and serve as a reminder of the experience long after.

For Intimate Settings: When the event is more intimate, such as a small workshop, a VIP customer event, or a team retreat, the focus should shift to more personalized and unique items. Personalized gifts that reflect the event’s theme or the attendees’ interests add a thoughtful touch. Limited edition items create exclusivity and make the event feel special. Interactive gadgets, like mini Bluetooth speakers or smart notebooks, can keep the engagement high and leave a lasting impression.

Promotional Items to Make Your Multifamily Brand Stand Out

Having navigated the decision tree, you now have a clearer picture of the ideal promotional items for your needs. Here’s a curated list of items that were the most-ordered last year or that are currently trending to help you brainstorm some ideas:

Stanley 30 oz. Tumblers: Did you know the 30 oz. Stanley Quencher H2.0 FlowState Tumbler was the No. 1 most-ordered item last year? From sleek stainless steel models to those with built-in fruit infusers, these bottles can reflect the sophistication and modernity of your multifamily brand. 

Custom Pens: Did you know the average pen can write for about 45,000 words? That’s a lot of brand exposure! Use them in direct mail campaigns to add a personal touch. Try stylus pens, like the Gardena velvet-touch VC stylus pen, which was the second most-ordered item last year. 

Branded Mugs: Coffee mugs are always trending! An average office worker uses a mug 3-4 times a day. Create a series of mugs with motivational quotes related to your brand for daily inspiration. Consider the Balsamo 12 oz. ceramic mugs with a cork base. This mug combines stylish design and practicality, featuring a matte exterior and a glossy interior for a chic look.

Once you have your budget in place, it's time to decide which trade show promotional products will have the most impact for your money. High-impact items can include things like custom tote bags, reusable water bottles, and branded phone chargers. These items are not only useful for attendees but also have a longer lifespan than something like a flyer or brochure.

Ergonomic Office Tools: An ergonomic mouse pad can reduce wrist strain. Offer them as a part of a wellness initiative to show you care about employee health.

Custom Lanyards: These are useful beyond events. They can hold keys or ID badges. Design them with vibrant colors to make your brand pop in everyday settings.

Event T-Shirts: They often become casual wear. Incorporate a trendy design, so they’re worn more frequently, increasing your brand visibility.

Personalized Gifts: Create a limited edition series related to specific milestones or events, making them collectible.

Interactive Gadgets: Gadgets like a branded digital thermometer for wine bottles can be a conversation starter at dinner parties, subtly promoting your brand.

Bringing It All Together

The right product can resonate deeply with your audience. Think creatively and outside the box. The most memorable promotional products are often unique and thoughtfully aligned with users’ needs and interests. Remember, these items are giveaways and ambassadors of your multifamily brand story and values.

I hope this guide has inspired you. If you’re ready to start creating custom items representing your brand or need more personalized suggestions, just email me! I am here to help bring your brand to life.

AMP Studio: One centralized platform for easily ordering apartment move-in gifts, marketing materials, promo items, and more.

Ryan Holmes at PPAI Expo

About the Author

Ryan is the Senior Promotions Specialist at Criterion.B, where he is dedicated to providing clients with engaging promotional solutions to help execute their marketing initiatives. He brings a wide range of experience in customer support, business development, and project management and uses his expertise to help our clients meet their marketing goals. You can reach him at