In today’s technological world, people are inundated with content — digital, social, news, books, magazines — the list goes on. In fact, we create 140 million tweets, 1.5 billion pieces of content, and 2 million videos each day. This is why visual information such as infographics is becoming increasingly popular.
Infographics can be an incredibly powerful multifamily marketing tool for your business. According to HubSpot, “businesses that publish infographics grow their traffic an average of 12% more than those that don’t.”
Infographics provide significant value from a content-supporting standpoint. Companies are constantly generating content, but the bulk of it is often heavy and wordy. At our multifamily branding agency, we create content daily for our clients and focus on utilizing the visual aspect of infographics to break up the copywriting.
But the critical balance when designing an infographic is to create the right visual information and present it in the right way to capture your audience’s attention.
Below, we explore the role of infographics in multifamily marketing and five benefits of creating visuals for your audience that we learned as a multifamily branding agency:
1. Storytelling
Infographics can help capture the essence of your content in a very appealing way by telling your readers a story. With imagery and words, infographics allow readers to easily dissect a complex subject and help sustain the reader’s interest. Infographics that simply depict a list of unrelated statistics will lose the audience’s attention. Rather, the infographic should balance compelling text with relevant data to create an efficient and appealing visual.
For example, consider this infographic idea below that our multifamily branding agency created for ResMan. The content in this infographic could have been relayed in a blog post, but applying it to a timeline makes it easier to digest and more fun to read.
2. Readability
An infographic can translate heavy blog text into something that is digestible, scannable, and easier to understand. We are such a visually focused culture, and if we cannot scan through something quickly, or have visuals to help complete the thought, the text may not make as strong of an impact. The visual impact that design provides is important in the full understanding of the content itself.
People only see 20% of the text on a page on average during a website visit; infographics allow readers to skim the content quickly to decide if they want to find out more. Additionally, 90% of the information transmitted to your brain is visual. This is why many people would rather look at an infographic than read the text version.
3. Shareability Across Social
Infographics should not only be easy to consume, but easy to share. These visual assets are a great resource for our multifamily branding agency and our clients to download and share across all social platforms.
Blogs may not be a proper fit for sharing on certain social media sites, but infographics can be shared across all platforms to help drive engagement. Pinterest, for example, is geared toward image curation. Pinterest users interested in your business often miss out because you are feeding them the wrong kind of content.
Another great infographic idea is this visual our multifamily branding agency designed for Midlothian Economic Development. The topic is heavy, so translating this into a visual asset with key stats highlighted makes it a much more consumable piece of content — and much more shareable on social media.
4. Brand Awareness
Enhanced brand awareness is another benefit of commercial real estate infographics. Visual content is used as an asset to further promote your multifamily branding and make you an authority or subject-matter expert.
The most important aspect of an infographic is that it should represent and reflect your brand well. Visual content should serve as another consistent piece of multifamily marketing for your brand, and therefore consider design aspects like font, colors, iconography, callouts, etc.
5. SEO and Website Traffic
Commercial real estate infographics are also a great way to drive more traffic to your site to increase conversions and ROI. Think about the last several commercial real estate infographics you saw, and where you saw them. Infographics are prevalent in emails, blogs, advertisements, Facebook, Twitter, and Instagram. One of the biggest reasons companies have found these so useful from a multifamily marketing perspective is because of this versatility; they can make your multifamily branding much more visible.
Additionally, by adding alt text, a title, and a description of the visual asset using targeted keywords, you can boost your website’s ranking on Google. Other ways to boost apartment SEO go back to ensuring your infographic idea is shareable, which would encourage blogs, websites, and even influencers to share your asset and increase your chances of backlinks.
Take this infographic by the numbers below that our multifamily branding agency created for Rentlytics. We took a plethora of stats and data that are normally lost in the shuffle of reports and displayed them in an easy-to-read visual aid. We not only shared this in email newsletters for Rentlytics, but we also included an optimized landing page and links driving to this infographic from blogs. With descriptive alt text and meta details, our multifamily branding agency helped drive a significant amount of downloads and leads through this offer.
6. Less Is More
Sometimes companies try to communicate too much in an infographic, slowing down the reader and negating the benefits of having the graphic in the first place.
Some infographic ideas are over 10,000 pixels long and offer multiple sections and content to consume. Think through the content and story you want to communicate and then create it in a digestible framework.
Want more helpful tips like this from our multifamily branding agency? Download our free Multifamily Branding Guide below to get the inside scoop on how to make your brand a smashing success.
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