Leveraging eBooks to Generate Leads: A Rentlytics Case Study

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Leveraging eBooks to Generate Leads: A Rentlytics Case Study

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Rentlytics, a provider of a SaaS-based data analytics platform for the multifamily industry, knows that creating great content is one of the best ways to generate leads, which is why they enlisted the help of Criterion.B to bring their content marketing campaigns to life.

Knowing the popularity and perceived value of eBooks among Rentlytics’ target audience, the Criterion.B team went right to work to deliver high-quality content that would drive engagement.

The Process

Our content writers and designers collaborated to create an educational and engaging eBook filled with valuable information geared toward Rentlytics’ buyer persona.

We researched and developed 15 pages of copy focused on a highly relevant topic in the multifamily industry — “Why You Need Business Intelligence in Your 2019 Budget (and How to Get It).”

Our team also set out to deliver an eBook that matched Rentlytics’ branding while incorporating new design elements inspired by innovation, technology, and the future of multifamily.

The finished eBook demonstrates the quality of work our team produces in order to earn engagement for our clients and showcases a perfect marriage between strong design and compelling content.

The Results

While quality long-form content is a great way to drive engagement, downloadable offers can drive even better results when paired with a robust marketing distribution strategy.

With our attractively designed eBook in hand, the Rentlytics team pushed the offer through various channels including an email blast, newsletters, their blog, and social media. Our eBook, coupled with their robust distribution strategy, resulted in more than 500 downloads — and counting!

Download and view the complete eBook here to see for yourself! Interested in learning more about Criterion.B and our past successful projects?

CHECK OUT OUR CASE STUDIES!

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