How to Get Your Social Presence on Autopilot

A Better Social Media Strategy With Criterion.B

What keeps you up at night? For many property managers, it’s the sheer impossibility of the to-do list. The resident’s request needs immediate attention. The maintenance issue that just popped up. The budget meeting is on the horizon. And somewhere in the back of your mind is that nagging thought: We need to post something on social media.

You know it’s important. Your property’s digital storefront is where people first find you, judge your vibe, and decide if they want to call this place home. It’s where your residents connect and where your reputation is quietly being built. 

But how do you keep up with the endless demand for content when you’re already stretched thin? The idea of adding another major project to your plate — especially without a significant budget — can feel like a non-starter.

What if there was a better way? A way to nurture a powerful online community and showcase your property without it being another item on your already impossible list?

The Data Doesn’t Lie: Social Media’s Impact on the Renter Journey

For today’s renter, the journey to a new home starts long before they ever schedule a tour. They’re on their phones, scrolling through social media, and getting a feel for a property’s vibe and community.

• A recent study by the National Multifamily Housing Council (NMHC) revealed that 38% of residents use social media to learn about a property’s reputation and resident life.
• Another report from Statista found that 70% of consumers are more likely to make a purchase after seeing a positive brand experience on social media. For multifamily, this translates directly to lead-to-lease conversions.

This isn’t just about posting pretty pictures. It’s about cultivating a genuine sense of community and providing valuable information that turns scrollers into residents. It’s about building a brand presence that says, “This is more than just an apartment; this is your new home.”

AI and the Reinvention of Social Media

We understand that creating consistent, high-quality content can be a massive undertaking, especially for busy property teams. That’s why we’ve tapped into the power of AI and strategic automation to streamline the process. Our approach focuses on delivering effortless, cost-effective, and highly localized content that resonates with your community.

It’s no secret that artificial intelligence is reshaping industries, and social media is no exception. AI is making it possible to produce high-quality, localized content at a fraction of the cost, which is why we’ve integrated it into our process. This isn’t about replacing human creativity; it’s about making it more efficient and affordable.

We use AI to handle the tedious, time-consuming parts of social media management. It helps us aggregate relevant content, generate initial post ideas based on your property’s details, and even optimize scheduling for peak engagement. This allows our team to focus on what truly matters: strategic oversight and human touch.

Every single post — from a simple community update to a beautifully crafted Instagram Reel — is elevated by a human editor. We review, refine, and add that final layer of polish, ensuring the content is not only accurate but also perfectly aligned with your brand voice. This hybrid approach enables us to offer a premium social media experience at a once unimaginable price point. You get the best of both worlds: the cost-efficiency of AI combined with the quality control and creativity of a dedicated human expert.

With AI, we can aggregate relevant content, schedule posts seamlessly, and ensure your channels remain active and engaging. Your team provides event calendars and photos, and we craft custom content that truly reflects your property’s unique identity — all without ever needing an on-site presence. This is how we helped NE Management and their Latigo at Eagle Pass property enhance their social media presence, generating new leads and fostering a vibrant online community. 

A Solution for Every Budget: Our Brand Presence Social Packages

We believe that every property deserves a powerful social presence, regardless of its marketing budget. That’s why we created two distinct social media packages designed to meet the unique needs and financial constraints of multifamily properties.

Brand Presence Social Package

• Cost: $200/month
• What You Get:
  • 8 social media posts per month (2 per week) delivered to both Facebook and Instagram.
  • Aggregated content curated and pushed to your platforms on your behalf.
  • Seamless publishing so you don’t have to worry about scheduling or timing.
  • A personal platform to easily submit your property’s photos and event calendars.

Brand Presence Social Package / Elevated

• Cost: $500/month
• What You Get:
  • Everything in the $200 package, plus:
  • Light engagement to foster a sense of community.
  • Up to 2 basic Reels per month to capitalize on the power of short-form video.
  • A custom filter image to create a unique and shareable brand asset.

Both packages require an initial $400 setup fee for a one-time account setup, ensuring we have all the access and information needed to seamlessly manage your property’s social media accounts. This is a small, one-time investment that sets the stage for a year of consistent, powerful social presence.

Your Social Media Success Starts Here

Don’t let a tight budget or a lack of time hold your property back from its full potential. Our Brand Presence Social Packages are the perfect solution for property managers who want to build a compelling social presence without the usual headaches. It’s time to stop worrying about what to post and start seeing real results.

Learn how we helped Latigo at Eagle Pass transform their social presence and drive new leads.