Cracking the Code: How Marketers Can Prove ROI and Win Over CEOs
As marketers, our role in contributing to a company’s ROI is a constant battle that requires us to justify ourselves and our agencies. Finding ways to prove to our CEOs and stakeholders that multifamily content marketing ROI plays a significant role in driving bottom-line results is crucial.
So, how can we accomplish this? Let’s explore some key strategies:
1. Be Relevant
While sharing statistics about retweets, follows, and website visits are important, it is equally essential to establish meaningful goals that directly align with the company’s bottom line. This involves setting up SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals, fostering open communication with the sales team, and focusing on activities that deliver measurable returns on investment.
2. Play Offense
Surprisingly, approximately 69% of CEOs believe marketing wastes time, money, and resources. To counter this perception, it is essential to proactively define clear goals, ensuring alignment and satisfaction between the sales and marketing teams. By emphasizing the purpose behind these goals, we can demonstrate the value of marketing initiatives in driving business growth.
3. Always Go After the 3 Hs
To gain support and foster buy-in from stakeholders, we must address their concerns emotionally. By appealing to their head, heart, and hands, we can effectively engage our teams and stakeholders:
- Head – Explain your plan of action. Defend your strategies with case studies, numbers, etc. Win over your team with proof!
- Heart – If people aren’t truly vested in your idea with their heart, you will lose them. Find out what’s important to them and how to tie your new goals to theirs.
- Hands – Now that you’ve won over your team, you’ve got to get them to get back to (or start) work! Play out those call-to-actions.
4. Prepare to Show Your Medal
In the business world, we will face numerous challenges and obstacles that may lead to criticism and scrutiny. However, viewing these experiences as opportunities for growth and character development is important. Similar to a medal shaped and altered through intense heat, the obstacles we overcome refine our skills and resilience. By embracing calculated risks and driving positive change, we can propel our organizations forward and achieve exceptional results.
Take risks and be the change that will keep your organization moving forward.
Proving That Content Marketing ROI Matters
As marketers, it is our responsibility to demonstrate the impact of our work on a company’s ROI. By focusing on relevance and embracing challenges, we can effectively showcase the value of multifamily marketing in driving tangible business outcomes. Let’s take the necessary risks and become agents of positive change, leading our organizations to continued success.