Reaching your buyer persona in the right place at the right time is paramount to marketing success, and marketing analytics are essential to the evaluation stage of any marketing strategy. However, if not collected diligently, they are of no use.
If you are not achieving your marketing goals or seeing the results you want from your efforts, it’s time to adjust your strategy. The following are a few good practices to make habits that will increase your data’s relevance:
1. Identify Your Problem Areas
First, decide where you could use some improvement. Focus your efforts on a few specific areas such as social media engagement or website traffic to track relevant data for your business.
2. Create SMART Goals
To prove your analytics efforts are worth your time, you have to set SMART goals — Specific, Measurable, Achievable, Relevant, and Timely. This way, you can continue to track your progress in comparison to your end goals. Without this step, there is no way to assess the performance of the strategy you have put in place.
3. Stay Committed
Now that you have the groundwork set, here comes the hard part — staying fully committed and on track with the goals you set. Tracking and reporting your analytics data weekly as well as monthly, quarterly, and yearly is crucial to finding different trends, so stay committed. Pausing your efforts or adding multiple layers to your pre-constructed plan will only lessen your impact.
4. Track Your Marketing Analytics Results
Follow different trends in your marketing analytics data and make adjustments accordingly. Then, track and report the results to find new insights. Luckily, there are a variety of marketing analytics tools to help you with this crucial step.
5. Report and Repeat
Successful marketing is a long, winding road of strategy, testing, retesting, and careful planning. When you have met your goals, report your data to your team and set new ones.
Trust the Experts to Become the Experts
Use marketing analytics to make informed decisions about the time, place, and manner in which you advertise. This way you can focus your ad spending in specific areas, to better reach your target audience and improve the value of your marketing.
Remember, if implementing and executing a successful marketing campaign is not your business’ specialty, you do not have to go at it alone. You can leave the heavy lifting to an inbound marketing agency. You spent time and energy creating a brand that has a unique value proposition, so now it is time to trust the experts to develop a marketing mix that sends the right message to the right people.
Not sure if your marketing strategy needs the boost of working with an agency? Check out our worksheet that helps you identify where your business’ marketing strategy stands!