Criterion.B, a leading marketing agency focused on branding and inbound marketing for commercial real estate and professional services, is excited to announce the addition of Prairie Ridge to its current portfolio of Provident Realty projects.

Provident Realty selected Criterion.B for branding and website development, logo creation, and social media management to create buzz around the new community located in Grand Prairie but in the Midlothian Independent School District.

Provident Realty Advisors, Inc. is a privately held real estate and investment firm that seeks to provide risk-adjusted returns to its investor partners through the development of value-added strategies. Since its formation in 1991, Provident has developed or invested in more than $3 billion worth of real estate projects.

Prairie Ridge is a single-family, multi-phased development with homes starting around the mid-$200,000 range. The development will feature a community center with a swimming pool, among other perks. Floorplans will be available beginning in 2020.

“Criterion.B has worked with Provident Realty on various projects for many years, including our most recent venture with Dallas-based mixed-use development Preston Hollow Village,” said Jon Simpson, Chief Executive and Founder at Criterion.B. “We look forward to continuing our long-standing relationship with Provident and building on the success of these projects.”

About Criterion.B Multifamily Branding Agency:

Criterion.B is a multifamily branding agency focused on the multifamily and commercial real estate industry. We provide ROI, drive business growth, and build brand identities for our clients. Our multifamily branding agency aims to maximize the multifamily marketing potential of your property portfolio — whether as a developer, investor, or vendor — by driving the right apartment leads to your property or organization.

For more information, visit Our multifamily branding agency office hours are Monday through Friday, 8:00 a.m. to 5:00 p.m. CST.