DALLAS, TX, May 31, 2024 — Criterion.B, a full-service marketing and design agency, is proud to announce that DesignRush has recognized it as one of The Best Real Estate Print Designs for its work on the AG Spanos property, Avidity.
DesignRush is a leading trends and awards platform that has honored prestigious brands, including Prada, FIFA, Fenty Beauty, Sefa Spices, and many more. This recognition from DesignRush places Criterion.B among the design elite, showcasing their exceptional talent in the real estate industry.
AG Spanos partnered with Criterion.B to develop a comprehensive multifamily marketing strategy for their new residential community, Avidity, in Land O’ Lakes, Florida. The project encompassed the entire multifamily branding experience, including:
- Naming: Crafting a unique and memorable name that captures the essence of the community.
- Logo Design: Developing a visually appealing logo that reflects Avidity’s brand identity.
- Brand Creation: Establishing a cohesive brand voice and messaging that resonates with the target audience.
- Collateral Marketing Materials: Designing high-quality real estate print designs and materials, such as brochures, flyers, and signage to showcase Avidity’s offerings effectively.
“We are thrilled to be recognized by DesignRush for our work on Avidity,” said Greg Ratzlaff, Creative Director at Criterion.B. “This project allowed us to leverage our full range of marketing and design expertise to create a memorable brand that truly stands out in the competitive real estate market. We are confident our efforts will contribute to Avidity’s future success.”
About Criterion.B
Criterion.B is a multifamily branding agency focused on branding and inbound marketing for the commercial real estate industry. We drive business growth and build brand identities for our clients. For more information, visit Criterion.B’s website.
Criterion.B Office Hours: Monday – Friday 8:00 am-5:00 pm
DALLAS, TX October 3, 2023 — Criterion.B, a leading digital marketing and multifamily branding agency is proud to announce the release of its state-of-the-art online ordering platform, AMP Studio. This innovative solution redefines how properties manage their marketing resources, providing instant access to property-specific marketing materials, move-in gifts, promotional items, and uniforms.
AMP Studio’s centralized platform eliminates the frequent challenges properties face, such as scattered requests and endless email chains. Instead, it offers a seamless, efficient way to boost a property’s marketing efforts, ensuring high-quality marketing items are delivered right to one’s doorstep.
Key Features of AMP Studio include:
- Streamlined ordering processes.
- Immediate access to pre-approved marketing materials.
- An expansive range of promotional items.
- A curated selection of move-in gifts.
- Standardized items tailored to meet property-specific needs.
“Property managers need solutions that can keep up in today’s fast-paced digital world,” said Criterion.B CEO Jon Simpson. “With AMP Studio, we’re delivering efficiency, standardization, and quality at their fingertips. It’s more than just a platform; it’s a revolution in how properties approach their marketing.”
Additionally, AMP Studio is designed to save valuable time for property managers, corporate marketing teams, and HR departments. Its unique system ensures all items have been carefully vetted to meet brand guidelines and quality standards, guaranteeing consistent branding across properties. Furthermore, properties benefit from real-time reporting and analytics, enhancing their decision-making processes.
Criterion.B invites properties to explore AMP Studio and discover its unparalleled benefits for themselves, from a streamlined process and brand consistency to pre-negotiated pricing and more.
Please visit the AMP Studio website for further information or to book a demo.
About Criterion.B
Criterion.B is a multifamily branding agency focused on branding and inbound marketing for the commercial real estate industry. We provide ROI, drive business growth, and build brand identities for our clients.
For more information, visit Criterion.B’s website.
Criterion.B Office Hours: Monday – Friday 8:00 am-5:00 pm
Summary: Criterion.B, a leading digital marketing and multifamily branding agency, has completed an extensive rebranding effort in response to accelerated company growth.
DALLAS, TX April 26, 2022 — Criterion.B, a leading digital marketing and multifamily branding agency, has completed an extensive rebranding effort in response to accelerated company growth and renewal of its mission and core values. At the heart of this rebranding is a complete website redesign.
The marketing industry is ever-changing, and so are multifamily marketing methods. The latest shift — beyond the focus of snappy headlines and eye-catching graphics, is one that has staying power. In this rebrand, Criterion.B plans to continue to forge its own path through innovative methodologies, with a fresh new look and more targeted brand identity.
The website redesign includes additional work pages highlighting the multifamily branding agency’s past work, clients, case studies, and achievements. Also included on the new site, is an enhanced resource section full of free downloadable marketing tools and a much more succinct yet informative layout.
“Over the years Criterion.B has cemented its status as one of the leading marketing and multifamily branding agencies with a growing team and client roster,” said Jon Simpson, CEO of Criterion.B. “We want our brand refresh to reflect that success so that we can best position ourselves and our clients for continued growth and scalability in this ever-changing industry.”
Operating as Criterion.B, the agency aims to drive strong ROI, business growth and build brand identities for its clients. Visit criterionb.com to explore the new multifamily branding layout and learn more about the multifamily marketing agency.
About Criterion.B
Criterion.B is an agency focused on branding and inbound marketing for the commercial real estate industry. We provide ROI, drive business growth, and build brand identities for our clients.
For more information, visit www.criterionb.com.
Contact Ashley Tyndall at ashley@cb.agency with any questions.
Criterion.B, an award-winning marketing and branding agency, is excited to announce the launch of Swifty, a full-service marketing platform for multifamily properties.
Swifty allows multifamily property management companies to use premium pre-designed website themes to launch high-end sites for each community in their portfolio quickly and seamlessly at a fraction of the cost of custom-designed websites.
After thorough research and based on more than 10 years of experience in multifamily marketing, Criterion B identified a significant need in the Swifty market.
“Swifty is built for property managers; we listen to our clients, and we apply what we learn. We want to make their lives easier by making their sites painless to manage,” said Jon Simpson, Chief Executive and Founder at Criterion.B. “This full suite of marketing services offers management companies the ability to launch high-end websites for their properties in a matter of hours so they can continue to lease up without missing a beat.”
Unlike competitor platforms, Swifty’s premium themes focus on search engine optimization (SEO) from the ground up, with best practices in place to improve local search rankings.
Property management companies can also use the same apartment website theme for consistency across all properties while interchanging the branding, colors, photography, and fonts to make each site feel unique. Swifty also offers 13 custom-designed pages that multifamily professionals can easily turn on or off based on their property’s needs.
To view Swifty’s premium apartment website themes, visit beswifty.com.
About Criterion.B:
Criterion.B is an agency focused on branding and inbound marketing for the commercial real estate industry. We provide ROI, drive business growth, and build brand identities for our clients. For more information, visit www.criterionb.com.
Criterion.B Office Hours: Monday — Friday, 8:00 a.m. to 5:00 p.m. CST
About Swifty:
Powered by the team behind Criterion.B, Swifty provides powerful apartment community websites. Our mission is to quickly launch or update websites for your properties that are beautifully designed, built for performance, and incredibly easy to manage. Swifty removes the hassle and guesswork of building and maintaining websites by offering pre-designed premium themes with 13 custom-designed pages you can easily turn on or off. For more information, visit beswifty.com or call (866) 492-2873.
Swifty Office Hours: Monday — Friday, 8:00 a.m. to 5:00 p.m. CST
Houston, Texas-based Bailey Routzong Capital Advisors (BRCA) is a mergers and acquisition firm that works exclusively in the private school industry. The company’s mission is to provide superior service in helping private school owners and operators receive maximum financial benefit for their business and real estate assets.
The Bailey Routzong team selected Criterion.B multifamily branding agency to work with them to help increase brand awareness, manage social media efforts, and implement a strategic content marketing plan to help drive business.
“Criterion.B is excited to work with such a unique and niche company,” said Jon Simpson, Chief Executive and Founder at Criterion.B. “We are eager to expand Bailey Routzong Capital Advisors’ online presence and brand awareness through content marketing and SEO efforts. We are thrilled to work alongside the skilled and experienced group at Bailey Routzong and look forward to learning more about the business and industry it serves.”
About Criterion.B Multifamily Branding Agency:
Criterion.B is a multifamily branding agency focused on the multifamily and commercial real estate industry. We provide ROI, drive business growth, and build brand identities for our clients. Our multifamily branding agency aims to maximize the multifamily marketing potential of your property portfolio — whether as a developer, investor, or vendor — by driving the right apartment leads to your property or organization.
For more information, visit www.criterionb.com. Our multifamily branding agency office hours are from 8:00 a.m. to 5:00 p.m. CST.
The Northeast Louisiana affiliate chapter of the American Advertising Federation (AAF) recently selected Jon Simpson, founder and chief executive of marketing and multifamily branding agency Criterion.B, as a guest judge for the 2019 Awards.
The American Advertising Awards (formerly the ADDY’s) recognizes and celebrates advertising agencies across multiple mediums and on three levels of judging: local, regional, and national. This competition recognizes creative excellence and rewards the art of advertising.
This year marks the fourth time Criterion.B has been selected to judge the awards. Simpson’s experience and drive to lead his multifamily branding agency and represent the AAF make him an excellent choice for judging on this prestigious level.
“For the fourth year, Criterion.B has the opportunity to judge the awards, and each year we are continually amazed by the American Advertising Federation’s great talent and incredibly hospitable group,” Simpson said. “We are thrilled and honored to have been selected to contribute to the efforts of the AAF again.”
About Criterion.B Multifamily Branding Agency:
Criterion.B is a multifamily branding agency focused on the multifamily and commercial real estate industry. We provide ROI, drive business growth, and build brand identities for our clients. Our multifamily branding agency aims to maximize the multifamily marketing potential of your property portfolio — whether as a developer, investor, or vendor — by driving the right apartment leads to your property or organization.
For more information, visit www.criterionb.com. Our multifamily branding agency office hours are Monday through Friday, 8:00 a.m. to 5:00 p.m. CST.
Criterion.B, a leading marketing agency focused on branding and inbound marketing for commercial real estate and professional services, is excited to announce the addition of Prairie Ridge to its current portfolio of Provident Realty projects.
Provident Realty selected Criterion.B for branding and website development, logo creation, and social media management to create buzz around the new community located in Grand Prairie but in the Midlothian Independent School District.
Provident Realty Advisors, Inc. is a privately held real estate and investment firm that seeks to provide risk-adjusted returns to its investor partners through the development of value-added strategies. Since its formation in 1991, Provident has developed or invested in more than $3 billion worth of real estate projects.
Prairie Ridge is a single-family, multi-phased development with homes starting around the mid-$200,000 range. The development will feature a community center with a swimming pool, among other perks. Floorplans will be available beginning in 2020.
“Criterion.B has worked with Provident Realty on various projects for many years, including our most recent venture with Dallas-based mixed-use development Preston Hollow Village,” said Jon Simpson, Chief Executive and Founder at Criterion.B. “We look forward to continuing our long-standing relationship with Provident and building on the success of these projects.”
About Criterion.B Multifamily Branding Agency:
Criterion.B is a multifamily branding agency focused on the multifamily and commercial real estate industry. We provide ROI, drive business growth, and build brand identities for our clients. Our multifamily branding agency aims to maximize the multifamily marketing potential of your property portfolio — whether as a developer, investor, or vendor — by driving the right apartment leads to your property or organization.
For more information, visit www.criterionb.com. Our multifamily branding agency office hours are Monday through Friday, 8:00 a.m. to 5:00 p.m. CST.
