
Why Senior Living Must Rethink Lead Generation Strategies
By targeting online content to the appropriate groups, senior living communities can become a strong resource for active or older seniors. Without adopting this new direction toward lead generation, senior living may very well be shifted out of the market.

7 Effective Email Marketing Campaigns for Multifamily Success
While many methods help generate leads, the best way to ensure continued success is to nurture your leads through these 7 effective email marketing campaigns.

What You Need to Know About the New Threads Social Media Platform
Is Threads worth it? Should you create an account? And how do you launch a threads account? We’ve got all the answers.

The Time Investment in Inbound Marketing: Why Patience Yields Long-Term Success
Commercial real estate vendors need a multifamily marketing tactic that relies on warm leads; inbound marketing is just the ticket.

From Prospects to Profits: Understanding the Value of a Marketing Qualified Lead
When working through an inbound multifamily marketing funnel, the goal is to gather information to generate a marketing qualified lead (MQL).

3 Steps to Transform Your Content Marketing Strategy
An effective content marketing plan, fortified with a well-thought-out content calendar, serves as a roadmap to success.