
Beyond the Boom: How the Multifamily Sector Is Evolving (Updated)
The multifamily housing sector continues to evolve, influenced by economic shifts, demographic changes, and emerging market dynamics. Let’s delve into the latest data and multifamily trends shaping the market in 2025.

Goodbye, Google-Only SEO … Hello, New SEO!
SEO strategies can’t rely solely on Google anymore. With users increasingly turning to alternative platforms to discover properties, neighborhoods, and community experiences, the goal must be to optimize for multiple search engines and social platforms to stay relevant and visible.

The Future of Search Is Here: How Multifamily Pros Can Adapt to Google’s SGE
Discover how Google’s SGE is reshaping search and multifamily marketing. Learn how to optimize for AI-driven results, improve local SEO, and adapt to emerging trends.

Are TikTok Ads the Right Move for Multifamily? Here’s Why We’re Not Convinced
Can TikTok ads drive meaningful results for multifamily? Learn why some marketers succeed and why it might not be the best investment.

Will AI Replace the Human Touch in Promo Products? A Look at the Future
Discover how AI is reshaping the promotional products industry by streamlining processes, enhancing creativity, and optimizing marketing strategies.

Election-Year Headwinds: Adapting Multifamily Marketing in a Political Climate
Discover how election-year uncertainty affects multifamily marketing strategies. Learn how to adapt to navigate increased ad costs and renter hesitation.