
Corporate vs. Property Level: How to Balance Your Apartment Brand for Success
Property managers need to be able to do their jobs online, and that requires some autonomy. Social media for apartments presents several opportunities. But who should be in charge: corporate or the property?

The Paradox of Choice: Opportunities and Challenges for Apartment Marketing
The Paradox of Choice pushes the line of creative advertising in apartment marketing. Communities must come up with innovative ways to market themselves to renters.

7 Email Marketing Best Practices From the Experts
By following email marketing best practices, you can get the most out of your campaigns and see positive outcomes for your property.

3 Creative Uses of Multifamily Technology to Help Lease Up Your Property
Here are several creative uses of multifamily technology that you can implement to help lease up your property and avoid vacancy costs.

8 of the Most-Ordered Promo Items + Trending Swag for 2023
We researched all the top promo items that were most-ordered in 2022 in the multifamily market, plus what’s trending already this year.

Unlocking the Power of Twitter Marketing for Multifamily
Twitter is one of the most powerful and widely used social networks in the world, offering multifamily marketers an excellent opportunity to reach potential residents.