
8 Instagram Marketing Tips to Stop the ‘Scroll’
When it comes to social media for apartments, we pause to see something that really catches our eye. Here are some tips on how to stop your followers’ endless scrolling and enhance your multifamily marketing strategy.

How to Nurture Apartment Leads Through Email Marketing
Email is the preferred source of communication for 72% of consumers. So, what is the secret to getting your email opened?

How to Write and Distribute a Blog (Even If You Are Not a Writer)
Our experienced team of content writers at Criterion.B compiled all of our best business blogging tips for writing and distributing an effective blog.

Presenting Impactful Data in Your Multifamily Content Marketing
Despite the economic tribulations brought on the U.S. in the last few years, the real estate industry is on a hot streak. Aside from the increasing demand for more homes and commercial spaces, the multifamily industry is expected to show remarkable growth up until 2030. So, how can you harness some of this data in your […]

Forecasting the Future of Multifamily Marketing
Technology moves fast, as do digital marketing trends. Here is our breakdown of the current trends in social media, VR/AR, and more.

How to Analyze Your Success With Digital Marketing Analytics
5 Steps to Improve Your Multifamily Marketing Analytics Strategy The world of digital marketing analytics is always changing, making it difficult to understand the correlation between ad dollars spent and revenue. As a multifamily agency, we know there is not a one-to-one correlation between the two, and it is nearly impossible to prove to upper […]