
Building Amenities (Almost) Required in Today’s Office Market
It was not long ago that landlords had it easy. Over the past five years, however, there has been a huge shift in the importance of building amenities.

Leveraging eBooks to Generate Leads: A Rentlytics Case Study
Knowing the popularity and perceived value of eBooks among Rentlytics’ target audience, our team went right to work to deliver high-quality content that would drive engagement.

How You Can Start Building Multifamily Brand Trust With Testimonials
Creating an honest multifamily brand does not always require deep pockets. In fact, building brand trust all starts with customer testimonials.

Digging Into the Differences Between Marketing and Advertising
Interchanging the terms marketing and advertising is commonplace today. However, understanding the difference between the two is important to effectively apply them to your competitive strategy.

Rebrand Refresh: The Importance of Auditing and Assessing Your Brand
A company’s brand identity needs to be carefully crafted to authentically represent the business. Discover the importance of auditing and assessing your brand.

NAA Recap: Why Multifamily Properties Need to Rethink the Leasing Process
Multifamily properties often forget who they are selling to. At NAA Apartmentalize, panelists unpack what residents really want.