Criterion.B is founded on the belief that everything should be tested, and no knowledge should be taken for granted, we surround ourselves with minds at work. Our team of persistent thinkers, ardent writers, and analytical experts take charge to bring marketing innovation to multifamily.
- Inbound Marketing+
Inbound multifamily marketing turns the tables on traditional advertising by transitioning from interruption to education. We build that education process by speaking to each stage of a persona’s journey to ensure they find the right information when they need it.
LEARN MORE ABOUT INBOUND- Multifamily Branding and Brand+
A great multifamily brand goes beyond just the apartment logo stamped across promotional items. Through research and brand strategy, we help build a brand that connects with your customers.
OUR BRANDING SERVICES- Social Media+
Social media for apartments is a tricky balance of showcasing your multifamily organization and culture while promoting customer experience. In meeting this need, we help build and manage your brand awareness, thought leadership, and engagement.
DISCOVER MORE ABOUT SOCIAL MEDIA- Digital Marketing+
Our team delves deep into the inner workings of your multifamily organization to determine what makes you remarkable. We then develop unique data-driven strategies to make your business boom.
OUR DIGITAL MARKETING SERVICES- Web Design and Development+
Your multifamily website is your first impression, your sales and apartment marketing tool, and your brand experience. A strong multifamily website not only ensures business growth but also offers a unique user experience. Our methodologies bring this to fruition.
LEARN MORE ABOUT WEB DESIGN- Content Creation+
We know that creating great content is one of the best ways to generate apartment leads. At Criterion.B, we offer a little bit of everything from research-driven blogs and newsworthy press releases to educational ebooks and engaging infographics.
OUR CONTENT CREATION SERVICES- Signage and On-site Marketing+
Utilizing our team’s years of experience in the multifamily market, we explore various colors, patterns, textures, and typography that will resonate best with your target audience. We pair all of this with engaging copy and unique design to deliver high-quality monument signs, wayfinding signage, and more that will generate more apartment leads.
OUR SIGNAGE SERVICES- Marketing Collateral+
After researching your target demographic, we utilize our findings to write and design any multifamily marketing materials you need to make your multifamily business pop. From rack cards and brochures to banners and event flyers, we can help you generate apartment leads with premium collateral.
OUR COLLATERAL SERVICES