Redefining Lead Value: Best Practices for Commercial Real Estate Marketing
The evolution of the commercial real estate market trends points unmistakably toward the burgeoning significance of online platforms and digital outreach.
How Criterion.B Found Success Working From Anywhere
If you ask any member of our Criterion.B team what their impressions are of working remotely, they often answer: “I’m getting so much more work done!”
Sales and Marketing’s Role in Driving Multifamily Growth
Sales and marketing are twin engines of a multifamily business, and their symbiotic relationship is essential for driving leads, conversions, and growth, not just coexistence.
Drive Traffic and Boost Engagement: The Power of SEO and Multifamily PPC
Understanding your residents should be the foundation of any apartment SEO or PPC campaign (not to mention all digital marketing strategies).
Beyond the Hype: The Multifamily Sector’s Real Deal With Social Media
Social media is a powerful tool for engagement, but it should never be the entirety of one’s multifamily marketing strategy. It’s akin to a slice of a marketing pie.
The Fundamentals of Facebook Ads for Multifamily: Which Ad Type Works Best?
If your multifamily marketing Facebook ads are not delivering as expected, it might be time to revisit the fundamentals.
