07.17.18Digging Into the Differences Between Marketing and Advertising Interchanging the terms marketing and advertising is commonplace today. However, understanding the difference between the two is important in order… READ MORE
07.03.18Rebrand Refresh: The Importance of Auditing and Assessing Your Brand Brand identity is one of the most valuable assets of any business. On the… READ MORE
06.26.18NAA Recap: Why Multifamily Properties Need to Rethink the Leasing Process The multifamily marketing industry — and your residents — are changing fast. Are your processes changing with them?… READ MORE
06.19.187 Ways to Attract Gen Z Renters to Your Multifamily Property While Millennials have historically garnered all the attention from multifamily apartment properties, Generation Z is quickly overtaking the rental… READ MORE
06.05.18Building Buyer Personas: The Importance of Selling to a Targeted Audience From new regulations to advanced technology, the multifamily industry is constantly changing — and so too are your consumers. This is why it is only natural to change… READ MORE
05.29.18Design Corner: 6 Benefits of Infographics and Storytelling Through Stats In today’s technological world, people are inundated with content — digital, social, news, books, magazines — the list goes on. In… READ MORE
