Beginner’s Guide to Digital Multifamily Marketing: 3 Steps to Kickstart Your Campaign
3 Digital Multifamily Marketing Fundamentals You Need to Focus on Today Digital multifamily marketing is constantly evolving. To keep up, you need a solid foundation and the capacity to think critically, act independently, and be relentlessly creative. There are three main facets of digital multifamily marketing that businesses should focus on — social media, multifamily […]
6 Multifamily SEO Tips to Rank Higher in Google Search
Our Top Multifamily SEO Hacks for Success The mysterious art that is multifamily SEO (search engine optimization) is really not that mysterious at all. When we think about multifamily SEO from this perspective, things become a little clearer. We all do searches, and we all happen across results that are less than valuable to our […]
How to Host the Ultimate Virtual Happy Hour With a Twist
Just because you are working from home, doesn’t mean you have to drink alone. Have you ever tried hosting a virtual happy hour for your team? The coronavirus pandemic has altered the way nearly every organization conducts business, but luckily for the Criterion.B team, we’ve worked remotely now for a couple of months. Our team […]
3 Ways to Elevate Resident Experience
We’ve said it before and we’ll say it again: Leasing is no longer an “amenities dump.” Your prospects and current renters expect a lot more from you; namely, they expect a full resident experience. Onsite staff must connect with people to fully understand their audience. Targeting each sale and all corresponding communication to that person is […]
3 Ways Resident Relationships Improve Your Efficiency
Did you know that residents with seven or more friends are nearly twice as likely to renew their lease as those who do not know their neighbors? Improving your property’s resident retention all comes down to engagement. In fact, annual studies show that resident engagement programs like Apartment Life save an average of 42 leases […]
4 Proven Strategies to Transform More Apartment Leads Into Leases
How to Utilize Multifamily Content Marketing to Generate Traffic The term multifamily inbound marketing is not a new method, but it is a method that still confuses many businesses. Multifamily inbound marketing methods focus on content creation (e.g., blogging) as a way to attract your target audience and establish your business as a resource within […]