Digging Into the Differences Between Marketing and Advertising
Interchanging the terms marketing and advertising is commonplace today. However, understanding the difference between the two is important to effectively apply them to your competitive strategy.
Rebrand Refresh: The Importance of Auditing and Assessing Your Brand
A company’s brand identity needs to be carefully crafted to authentically represent the business. Discover the importance of auditing and assessing your brand.
NAA Recap: Why Multifamily Properties Need to Rethink the Leasing Process
The multifamily marketing industry — and your residents — are changing fast. Are your processes changing with them? There were countless fantastic panels at NAA’s recent Apartmentalize conference, amazing speakers, and quality topics. But one really stood out to us: “Undercover Resident: The Genesis of a Community’s Reputation Begins Onsite, Not Online.” But wait, we […]
Leveraging Buyer Personas for Enhanced Multifamily Property Leasing
A well-crafted buyer persona targets your multifamily marketing efforts effectively, ensuring you reach the right people at the right time and in the right way.
Understanding the Importance of Consistency in Your Content Marketing Plan
We all know that content marketing is king, but the content is nothing without consistency. But consistency is becoming an increasingly significant issue.
20+ User Persona Examples and Tips for Targeted Decision-Making
The research involved in putting together a user persona report will not only help you understand your target audience, it will also help you create a better product for them.