
From Prospects to Profits: Understanding the Value of a Marketing Qualified Lead
When working through an inbound multifamily marketing funnel, the goal is to gather information to generate a marketing qualified lead (MQL).

3 Steps to Transform Your Content Marketing Strategy
An effective content marketing plan, fortified with a well-thought-out content calendar, serves as a roadmap to success.

Maximizing Your Multifamily Brand’s Potential: Tips for Effective Brand Guide Implementation
So, what is a brand guide? Also known as a brand book or style guide, it’s a document that outlines the visual and verbal elements that make up your multifamily brand.

The Art of Demographic Marketing: Understanding Your Audience for Effective Campaigns
Demographic marketing is the art of tailoring your multifamily marketing efforts to specific groups. Here’s how to utilize this strategy.

How We Optimize Your Digital Content Marketing With Open AI ChatGPT
The biggest concerns surrounding Open AI ChatGPT are: “How does ChatGPT work?” “What are good ChatGPT prompts?” and “Do I still need to hire a content marketing agency?”

How to Leverage Emotion in Digital Advertising for Multifamily
In the digital multifamily advertising landscape, leveraging emotion is a powerful way to connect with your target audience on a deeper level. You can create impactful digital campaigns that resonate with potential residents.