Where Content, Creativity & Multifamily Marketing Collide

Commercial real estate marketers face unique issues when dealing with lead nurturing through the marketing funnel. For the multifamily market, issues arise in the form of heavy competition from neighboring apartments and issues with customer retention. For developers, problems arise with lack of awareness limiting incoming leads. While there is any number of methods to […]

As inbound marketing begins to gain traction, more and more businesses are looking to adopt it into their strategy — either through use of an agency or internally. For many of these businesses, inbound holds great promise of revolutionizing marketing results. But without deep research into the process, they find themselves frustrated at slow results […]

Let’s explore this age-old question. We’re going to avoid using the word “smarketing” too much, but let’s just get it out of the way. HubSpot defines smarketing as “the alignment between your sales and marketing teams created through frequent and direct communication between the two.” And, we align with that way of thinking. Here’s why: […]

Regardless of where your position lies in the sales industry, there’s an overarching cloud of cold calling that hovers above you. Whether you are on the receiving end of the phone calls as a VP of Sales, or if you are the Account Manager having to call several companies per week, you understand the headache. […]

As the single-family industry and hospitality sector both make headway in the smart technology space, multifamily continues to get one step closer to fully adopting smart apartment home technology as well. Apartment owners are already experimenting with smart-home applications, such as keyless entry or smart thermostats. However, the idea is slowly being introduced within the […]

Twitter is an amazing place. With over 300 million active users, Twitter has an active community that all different types of people embrace. Almost every type of industry has a community on Twitter, including engineers, marketers, fashion designers, and even realtors. But how can these industries use Twitter to their benefit and actually gain something […]