
What You Need to Know About the New Threads Social Media Platform
Is Threads worth it? Should you create an account? And how do you launch a threads account? We’ve got all the answers.

The Time Investment in Inbound Marketing: Why Patience Yields Long-Term Success
Commercial real estate vendors need a multifamily marketing tactic that relies on warm leads; inbound marketing is just the ticket.

From Prospects to Profits: Understanding the Value of a Marketing Qualified Lead
When working through an inbound multifamily marketing funnel, the goal is to gather information to generate a marketing qualified lead (MQL).

3 Steps to Transform Your Content Marketing Strategy
An effective content marketing plan, fortified with a well-thought-out content calendar, serves as a roadmap to success.

Maximizing Your Multifamily Brand’s Potential: Tips for Effective Brand Guide Implementation
So, what is a brand guide? Also known as a brand book or style guide, it’s a document that outlines the visual and verbal elements that make up your multifamily brand.

The Art of Demographic Marketing: Understanding Your Audience for Effective Campaigns
Demographic marketing is the art of tailoring your multifamily marketing efforts to specific groups. Here’s how to utilize this strategy.