Are Featured Snippets Dying? The Impact of Google AI Overviews on Search Results
Explore how Google AI Overviews and generative AI reshape SEO. Learn the impact of AI content, AI overviews, and featured snippets on search rankings.
The Trickle-Down Effect: New Class A Units Are Compressing Rents Across Multifamily
Discover how the rise of new Class A multifamily developments is influencing affordability across all property classes. Learn strategies for staying competitive.
ChatGPT’s Web Traffic Impact? Almost Nonexistent (Here’s Why)
Despite an eightfold increase in ChatGPT referrals, AI-driven search traffic still accounts for less than 0.1% of total visits. Here’s what this means for your SEO strategy in 2025.
How Multifamily Marketers Can Steal McDonald’s Brilliant Pricing Hack
McDonald’s boosted sales by 9.5% with a pricing psychology tweak. Learn how to apply the same strategy without adjusting multifamily marketing budget.
Is Generative AI Making Content Smarter or Just Louder? Experts Weigh In
Are we losing expertise in the age of AI? Discover why brands that invest in unique insights will dominate search in 2025.
AI Can’t Fake This: Why UGC Is More Valuable Than Ever
Consumers trust real voices over brand messaging — making user-generated content more valuable than ever. See how UGC is shaping marketing in 2025.
