Election-Year Headwinds: Adapting Multifamily Marketing in a Political Climate
Discover how election-year uncertainty affects multifamily marketing strategies. Learn how to adapt to navigate increased ad costs and renter hesitation.
Why Predictive Ads May Be Doing More Harm Than Good
Predictive advertising is often hailed as the future of marketing, but does it truly deliver? Discover the hidden drawbacks and why it may be missing the mark.
The Battle of Long-Form vs. Short-Form Content
Find out whether long-form content still reigns supreme, how it impacts SEO, and how the rise of short-form content is reshaping the digital landscape.
16 Experts Weigh in on the Most Successful Marketing Tactics (+ Why They Work)
Discover the top marketing tactics that industry experts rely on to drive success, including cause marketing and personalized email campaigns.
What’s Next for Multifamily? Key Trends to Watch as 2024 Unfolds
While challenges are present, there are also unique opportunities for multifamily investors, developers, and property managers to navigate this landscape.
Why Cutting Content Marketing Is the Wrong Move for Multifamily Brands
It’s tempting to pull back on marketing budgets and wait for the market to bounce back. But cutting content marketing might be a mistake that could cost you more in the long run.