As Criterion.B’s Manager of Content, Natalie develops and implements social media, content, and blogging strategies for clients and the agency. With her English degree from Stephen F. Austin State University, Natalie pairs her grammar skills with her creative flair to make informed and unique marketing decisions. She was formerly Deputy Editor at Royal Media Group, a New York City-based media company, where she was responsible for the content, strategies, and production of three B2B trade publications. She now lives in Dallas with her husband, Brandon, their daughter, and a house full of pets.