As Account Executive at Criterion.B, McKenzie is dedicated to building strong relationships with our clients to ensure effective strategy and implementation of marketing and branding campaigns. Before stepping into the realm of multifamily branding, McKenzie honed her skills in automotive advertising. Boasting a Bachelor of Arts from Texas Tech University, she specialized in public relations and sharpened her knowledge with a minor in media strategies. World-traveled courtesy of her military family background, she’s carved memories in Japan and Germany, summing up to 8 years overseas. When she’s not shaping brands, you’ll find McKenzie engrossed in a good book or spending quality time with her dogs.