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05.05.2025
The Trickle-Down Effect: New Class A Units Are Compressing Rents Across the Multifamily Market

The Trickle-Down Effect: New Class A Units Are Compressing Rents Across the Multifamily Market
Discover how the rise of new Class A multifamily developments is influencing affordability across all property classes. Learn strategies for staying competitive.
03.27.2025
ChatGPT’s Web Traffic Impact? Almost Nonexistent (Here’s Why)

ChatGPT’s Web Traffic Impact? Almost Nonexistent (Here’s Why)
Despite an eightfold increase in ChatGPT referrals, AI-driven search traffic still accounts for less than 0.1% of total visits. Here’s what this means for your SEO strategy in 2025.
03.20.2025
How Multifamily Marketers Can Steal McDonald’s Brilliant Pricing Hack

How Multifamily Marketers Can Steal McDonald’s Brilliant Pricing Hack
McDonald’s boosted sales by 9.5% with a pricing psychology tweak. Learn how to apply the same strategy without adjusting multifamily marketing budget.