Who We Are

We are an agency defined by building brands through growth-driven marketing. Criterion.B represents our charge to blend creativity, compelling stories, and measured content marketing for our clients. We pride ourselves on attentive customer service and unmatched creativity. 

Founded in 2008, Criterion.B thrives by having an all-star roster of employees and clients. We are a tight-knit group of people who love working hard and having fun while doing so. We believe the proper work-life balance is essential to a productive and profitable company. We love what we do, and it shows in the enthusiasm every team member brings to work every day.

Criterion.B is a place where people are friendly and the clients’ success is our success. It’s a place where creative ideas flourish. It’s a place where every employee is out for the common good of the agency and is able to put forth ideas. It’s a place that is growing steadily, and we know that having the right people on board is critical to our continued success. Our company stands on the pillars of passion, humility, balance and respect. We live this every day in everything we do.

Job Description

The Sales Representative will be responsible for the full sales cycle—from generating and qualifying leads to closing deals. This role is designed for a highly motivated, relationship-driven professional who thrives in networking environments, particularly within multifamily associations, conferences, and industry events. While targeted outreach and cold calling will be part of the role, the primary focus is on building a strong pipeline through strategic industry involvement. This position operates in a home-office environment. Travel is required. 

This position works closely with the Director of New Business. They will assist with nurturing leads, proposal development, and ensuring a seamless onboarding process once deals are closed. This position also works closely with the Director of Accounts. 

This position operates as a base salary + commission on realized deals. Commission payments begin after achieving a minimum sales threshold.

Key Responsibilities

Industry Engagement & Networking:

• Actively participate in multifamily associations, networking groups, and industry events to generate leads and establish credibility. Often outside of the 8-5 standard working hours.
• Develop meaningful relationships that drive long-term business opportunities.

Full Sales Cycle Ownership:

• Prospect, qualify, present solutions, and close deals.
• Set and achieve aggressive sales goals.

Event Representation & Lead Generation:

• Attend and actively engage in conferences, trade shows, and association events to connect with key decision-makers.
• Use industry events as a primary source of lead generation and deal closing.

Strategic Outreach:

• Supplement event-driven networking with targeted outreach, including 20–30 outbound calls per day to engage potential clients.
• Utilize AI-driven tools and data systems for smart prospecting while also sourcing leads independently.

Pipeline & CRM Management:

• Maintain accurate records of all interactions and leads within our CRM, ensuring all pipeline activity is tracked and reported.

Collaboration & Support from the Director of New Business:

• Work closely with the Director of New Business, who will assist with nurturing long-term prospects, proposal development, and strategic deal support.
• Ensure a seamless transition from prospect to client, working with the team to ensure high client satisfaction during that time.

Regular Sales Reporting:

• Provide updates on performance, pipeline status, and key metrics to the management team.

Perform Additional Duties As Needed

Job Requirements

• 10+ years of experience in the multifamily industry (sales, marketing, or business development).
• Proven track record of closing deals and driving revenue growth.
• Experience managing a full sales pipeline from lead generation to contract signing.
• Strong communication, interpersonal, and organizational skills.
• Ability to travel within the DFW metroplex and attend national conferences as needed. 
• May require more than 40 hours per week to perform the essential duties of the position. 
• Self-motivated, results-driven, and comfortable setting and achieving aggressive sales goals.
• Consultative sales approach focused on relationship-building rather than high-pressure tactics.
• Comfortable with cold calling but primarily focused on leveraging associations, events, and networking for lead generation and deal closure.
• The employee must occasionally lift and/or move up to 20-25 pounds. Long periods of standing or walking may be required.

How to Apply

Please email the following information to hiring@criterionb.com:

• Cover Letter 
• Resume
• One Letter of Recommendation 

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