Who We Are

Criterion.B is an agency defined by branding and growth-driven inbound marketing, with a heightened focus on conversions. Criterion.B represents our charge to blend creativity, compelling stories, and measured content marketing for our clients. We pride ourselves on attentive customer service and unmatched creativity.

Founded in 2008, Criterion.B thrives by having an all-star roster of employees and clients. We are a tight-knit group of people who love working hard and having fun while doing so. We believe the proper work-life balance is essential to a productive and profitable company, so no 80-hour weeks here. We love what we do, and it shows in the enthusiasm every team member brings with them every day in the office.

Criterion.B is a place where people are friendly and the clients’ success is our success. It’s a place where creative ideas flourish. It’s a place where every employee is out for the common good of the agency and is able to put forth ideas. It’s a place that is growing steadily and we know that having the right people on board is critical to our continued success.

Our company stands on the pillars of passion, humility, balance and respect. We live this every day in everything we do.

How We Work

Our business model is ever-changing and adapting to the environment around us and the needs of our clients. We are a fully remote company. It is crucial that the candidate be able to excel in this style of work environment and is able to follow our work-from-home guidelines. Teamwork and communication is essential to our success. This position reports directly to the Account Director.

Job Description

As an essential member of the Criterion.B team, the Account Executive serve as a liaison between the agency and their base of clients, all while maintaining accountability for managing projects, building relationships, and developing new business through existing clients. The ideal candidate must be:

  • Phenomenal at Communication
  • Meticulously Organized
  • Strong at Project Management Skills
  • Tactical & Strategic
  • Responsive
  • Confident
  • Humble & Open to Feedback
  • Possess Basic Business Practices (ie: Excel, Word, etc)
  • Able to Work Closely with a Tight-Knit Group of People
  • Able to Travel When Needed


  • Manage All Day-To-Day Activities, Planning & Strategies for Your Customer Accounts
  • Responsible for Entering All Tasks into Project Management System & Follow Through
  • Daily & Weekly Reporting of Status & Progress of Projects
  • Build & Maintain Strong, Long-Lasting Customer Relationships
  • Work with the Account Director to Renew and Grow Existing Contracts
  • Continually Grow Sales of Existing Clients
  • Ensure the Timely and Successful Delivery of Client Deliverables
  • Effectively Communicate Clients Needs to Internal Teams
  • Prepare Client & Internal Reports & Presentations
  • Keep and Maintain the Organization of all Client Materials on G Drive
  • Ensure Proper Documentation of all Communication
  • Setup and Run all Client Meetings, Including Notes that are Added to G Drive
  • Responsible for Developing Creative Briefs
  • Responsible for Overseeing the Planning of all Marketing Needs and Projects
  • Handle all Monthly Invoicing & Billing for Client Base, Detailed Tracking of all Tim

Desired Skills & Experience

  • Four year Bachelor’s Degree
  • Experience with Account Management, Internships Included – 1 to 5 Years Preferred
  • Excellent Verbal and Written Communication Skills
  • Willingness to Learn and Help the Company Grow
  • Team Player, Jump in on Tasks when Needed that May be Outside Your Defined Role
  • Open to Feedback & Growth Opportunities
  • Proficient in the Google Drive Suite Applications
  • Ability to Thrive in a Fast-Paced Environment and Handle Multiple Projects at Once
  • Knowledge and Understanding of Social Media Platforms
  • Strong Public Speaking and Presentation Skills
  • Familiarity with WordPress, Inbound Marketing & Digital Marketing Strategies
  • Eagerness to be a Part of a Small, but Growing Team
  • Strong Initiative for Problem-Solving, Ability to Turn Client’s Needs Into Solutions

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