We build brands for brands that build.

Strategic content marketing for the commercial real estate industry. We maximize the marketing potential of your real estate portfolio — whether as a developer, investor, or vendor — by driving the right leads to your property or organization.

Results-driven, data-backed strategies for your success.

We’re an agency defined by branding and growth-driven inbound marketing, with a heightened focus on conversions. Criterion.B represents our charge to blend creativity, compelling stories, and measured content marketing for our clients in the real estate industry. We pride ourselves on attentive customer service, unmatched creativity, and a dedication to analytics. Just see for yourself:

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Jessica Zazzara

UDR

I want to give my highest recommendation to the team at Criterion.B. They're a fresh perspective for this industry and quick to respond to any request we have. They have a 'can-do' attitude for every challenge we send their way.

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Misty Sanford

AMLI Residential

Criterion.B was an absolute pleasure to work with & understood exactly what we needed (even when we didn't) & executed a design that was not only aesthetically pleasing, but customer focused. The team was easy to work with & are the best for digital, design & results. Criterion.B is always my go-to agency.

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Elizabeth Francisco

ResMan

The Criterion.B team has gone to great lengths to gain insight and understanding of our brand. Their expertise in both traditional and inbound marketing makes them the ideal partner to showcase ResMan’s intuitive SaaS solution to today’s multifamily owners and operators.

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Jennifer Gillaspy

Streetlights Residential

Streetlights was pleased by Criterion.B's branding efforts on our new development. We believe they truly captured both the heart of the project and the architectural style of this multifaceted development. We would wholeheartedly recommend their firm.

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Impacting brands through strategic content marketing.

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