Summary:  Criterion.B, a leading digital marketing and multifamily branding agency, has completed an extensive rebranding effort in response to accelerated company growth.

DALLAS, TX April 26, 2022 — Criterion.B, a leading digital marketing and multifamily branding agency, has completed an extensive rebranding effort in response to accelerated company growth and renewal of its mission and core values. At the heart of this rebranding is a complete website redesign.

The marketing industry is ever-changing, and with it, so are multifamily marketing methods. The latest shift — beyond the focus of snappy headlines and eye-catching graphics, is one that has staying power. In this rebrand, Criterion.B plans to continue to forge its own path through innovative methodologies, with a fresh new look and more targeted brand identity. 

The website redesign includes additional work pages to highlight the multifamily branding agency’s past work, clients, case studies, and achievements. Also included on the new site, is an enhanced resource section full of free downloadable marketing tools as well as a much more succinct yet informative layout.

“Over the years Criterion.B has cemented its status as one of the leading marketing and multifamily branding agencies with a growing team and client roster,” said Jon Simpson, CEO of Criterion.B. “We want our brand refresh to reflect that success so that we can best position ourselves and our clients for continued growth and scalability in this ever-changing industry.”

Operating as Criterion.B, the agency aims to drive strong ROI, business growth, and build brand identities for its clients. Visit criterionb.com to explore the new multifamily branding layout and learn more about the multifamily marketing agency.

About Criterion.B

Criterion.B is an agency focused on branding and inbound marketing for the commercial real estate industry. We provide ROI, drive business growth, and build brand identities for our clients. 

For more information, visit www.criterionb.com.

Contact Ashley Tyndall at ashley@cb.agency with any questions.