A marketing method for the modern age.
We take digital marketing to the next level with inbound marketing, a proven methodology for businesses in the digital age. We follow the philosophy that marketing works best when you meet the audience where they already are. The goal is to serve the right content to the right audience at the right time.
First and foremost, inbound marketing is about education. To get your content in front of the right audience, you must ask the questions they do, then answer those questions for them. When a prospect understands your value as a resource and a business, they become a customer.
All of our clients go through an onboarding process that includes a series of discovery meetings. We develop SMART goals based on your needs and gather information to become an extension of your business. We then develop buyer personas that fit your marketing funnel and an overall content strategy that will guide our efforts.
The personas and content strategy developed in the early stages of the inbound process helps to produce the quality content that comes in the months to follow. Remarkable content doesn't promote or sell; it informs. Your content should educate by speaking to a specific pain point of a specific buyer at a specific stage in their journey. When content does so, it establishes you as a thought leader and a valuable resource.
The final process in inbound marketing isn’t really finite; it’s ongoing. It’s not enough to set a strategy and forget it, never coming back to evaluate if it’s even working. Inbound marketing only works if there is frequent measurement, analysis, and revisions.
We evaluate our strategy for every client regularly, always challenging our techniques and bringing bright ideas to the table based on data and analytics. If something performs well, we don’t necessarily leave it as is; instead, we run tests to see if we can make it perform even better. Our every decision is informed by data, analytics, and strategies to make your inbound efforts go just a bit further.