Keyword stuffing is a popular practice since it was effective for so long. Think about it: if you want people to find you when they search for “apartments in Austin” and you rubber stamp that exact phrase all over your website… Why wouldn’t that work?
Google’s stance on the practice of keyword stuffing is explicit: don’t do it. You have been warned.
Years ago, this practice was blatant with huge blocks of text offering nothing but keywords, but the more subtle modern version is still clearly in the black hat arena. Examples include:
This is a popular one for businesses that service a specific area or have multiple locations. The idea is that the page will include “strategic” placements of location keywords in the content, the <title> tag, or other places. Here are a couple examples:
Get our top-rated tire replacement in 12306, 12345, 12308, 12304, 12307, and 12148.
Homes Available – North Austin TX, Leander TX, Pflugerville TX, Georgetown TX, Round Rock TX
When the exact same phrase appears repeatedly throughout the content, this is repetition. It doesn’t make you more relevant. It just makes you sound like a robot. And not a smart one. That might look like this:
Are you looking for Byzantine brass monkeys? We sell the world’s finest selection of quality Byzantine brass monkeys. Our prices for our Byzantine brass monkeys might not be the cheapest, but our customer service won’t be beaten. And no one matches our return policy. Have you ever tried to ship a Byzantine brass monkey before? It’s expensive! But we’ll pay for your shipping if you are at all unhappy with your Byzantine brass monkey.
Welcome to the home of Houston’s best breakfast tacos. At our taco shop, you can find the best breakfast tacos in Houston. Are you not close to our location? Well, that’s fine, because our trucks drive all over Houston with the best breakfast tacos to be found.
The Telephone Test
Here’s a test. Imagine someone calls your company and asks you a question. Would your answer to their question be spoken just as you’re seeing it on your website? If it’s not natural language for a telephone call, chances are it’s not natural for the web either. Basically, if it doesn’t read naturally, it’s not legit.