RESOURCES

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Apps For Apartment Life

Recommending apps to your residents is a great way to make up for areas where your property can't compete, all while ensuring a great expereince. To see our recommendations, download the infographic today!

Download the Infographic

Building Digital Bridges

It's hard to think of how today's connected world can affect your business. The impact of digital on our daily lives is more than we realize. In this infographic, we document how the internet of things has become prevalent in daily life, and how this can impact both your multifamily business and the way your market it.

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Campaign Content Template

Running an inbound marketing campaign for your commercial real estate business can be difficult. Once you draft your buyer personas and map their journey, what's next? Typically, its time to put together a campaign. That means writing content to your personas. Planning your content the first time can be rough. That's why we've put together this handy template to get you started.

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Color Wizard

There's a lot that goes into a brand's identity and logo, but getting started on the color schemes is a great first step. Use our color wizard's detailed algorithm to find out what color themes fit your brand identity.

Pick your brand colors

Inbound Marketing Audit

Not seeing the marketing results you want? Knowing how to improve your marketing efforts can be a challenge when you're too close to the problem.
When you consult with the team at Criterion.B, we take an in-depth look at your marketing efforts to determine the best plan of attack for you and your business.

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Marketing for Real Estate Infographic

Marketing for Real Estate

The key to success with digital marketing is have an integrated strategy that speaks to your customer in ways they want.
Download our infographic to see how an integrated strategy like inbound marketing can benefit commercial real estate companies.

Download the Infographic

Millennials by the Numbers

Millennials by the Numbers

Millennials are the new renters in town, and it's throwing the multifamily industry to a spin. Knowing what millennials want in their apartment space can be a challenge for marketers used to the demands of previous generations. Download the infographic to help develop your millennial buyer persona today!

Download the Infographic

Multifamily Branding Guide

Multifamily Branding Guide

Developing a distinct brand in the multifamily space is tough work. The brand should capture the personality of the property, while being inviting to prospective residents. Brands that achieve this find great success, while others blend in to the crowd.

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Multifamily Persona Worksheet

Multifamily Persona Worksheet

The key to a successful marketing campaign is strong content, written to a specific audience. But determining that audience isn't always simple.
With our multifamily persona workshet, you can learn how to develop your own personas that speak to your customer's needs, and help you align your marketing.

Download the Worksheet

PHV Case Study

PHV Case Study

Inbound marketing can be a challenge—so much so that people often ask "Does it work?" We can tell you "yes" of course—or you can read for yourself!
Download our case study about Preston Hollow Village to discover how inbound marketing tactics can be used to impact brand awareness.

Download the Case Study

Quickstart Guide to Real Estate Marketing

Quickstart Guide to Real Estate Marketing

Marketing a multifamily property in the digital world is a huge challenge—but it doesn't have to be. Discover how the digital methods of inbound marketing work to help promote your property and help you find success.

Download the Guide

SEO Guide

SEO Guide

Search Engine Optimization is one of the great mysteries of the web. While everyone knows they need to optimize their website in order to rank well on Google, understanding how to properly approach SEO causes some hang-ups.
Use our guide to know which SEO practices are worth keeping, and which are a huge mistake.

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The Inbound Marketing Campaign Checklist

The Inbound Marketing Campaign Checklist

When it comes to marketing for commercial real estate, knowing what to do can be overwhelming. When you're running a full-funnel digital marketing campaign, keeping track is even more difficult. From Attract to Delight, this checklist of 10 items will help ensure that your first campaign is a success!

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The Inbound Marketing for real estate starter kit

The Inbound Marketing for Real Estate Starter Kit

We get that it's tricky to start a new strategy. While you may be overwhelmed, the gear-up process for your marketing strategy can be a breeze with the right tools. That's why we've put together this handy inbound marketing kit. This resource includes four major tools that we use in-house to outline our inbound marketing efforts.

Download the Kit

Marketing Grade Quiz

The Marketing Grade Quiz

Marketing has evolved a lot in the past few years, and marketers can find it difficult to keep up. Getting an idea of where your marketing ranks can be difficult, but with our quiz, you can discover whether your combined efforts need a little extra work, or if you're coasting along fine.

Take the Quiz

The Social Media for Mixed Use Checklist

The Social Media for Mixed Use Checklist

Running social media for a business is not the same as running social media on your personal account. With our checklist, you can run through the best practices of social media for your business, to ensure that your social campaigns are a success.

Download THE checklist