Buyer Personas

Creating good buyer personas is key to effective marketing.

Why is it essential to build resident buyer personas?

Building resident buyer personas give the entire leasing process a purpose. Otherwise, you are selling the same physical amenities no matter who walks in the door. If leasing agents are trained to understand each target persona, they can tailor the sale to that person.

Buyer personas allow you to humanize your audience and work more efficiently to give them the experience that they value as a resident. Check out the free marketing resources that we have put together to help you understand and create amazing resident buyer personas.

Baby Boomer Quiz

Did you know that Baby Boomers spend more time online than nearly any other generation? Chances are, there are a lot of things you do not know about your Boomer buyer persona. When it comes to marketing your multifamily property, knowing your buyer personas inside and out is essential. Take our short quiz to test how well you know how to lease to Boomers.

TEST YOUR KNOWLEDGE

Millennial Quiz

How well do you know the Millennial generation? From the way they research a property to the way they pay rent, Millennials prefer everything online. But what else should you know about Millennials to attract and retain them as residents? When it comes to marketing your multifamily property, knowing your buyer personas inside and out is essential. Take our short quiz to test how well you know how to lease to Millennials.

TEST YOUR KNOWLEDGE

Resident Persona Questions

The first step when building buyer personas is to obtain a 360-degree view of your current and prospective residents — where they spend time online, what resources they trust, and what pain points they are facing. Begin by conducting interviews with your current and ideal buyers to find out more about their lifestyle and what is important to them. To help you get started, we have formed a list of 15 questions to ask your residents.

DISCOVER PERSONA QUESTIONS

Multifamily Persona Worksheet

Multifamily Persona Worksheet

The key to a successful marketing campaign is strong content, written to a specific audience. But determining that audience is not always simple. With our multifamily persona worksheet, you will learn how to develop resident buyer personas that speak to your customer's needs and help align your marketing.

LEARN HOW TO DEVELOP PERSONAS

Content Calendar Template

Running an inbound marketing campaign for your multifamily property can be difficult. Once you draft your buyer personas and map their journey, what comes next? Typically, it is time to put together a campaign — that means writing content to your personas. Planning your social media content the first time can be rough, which is why we have put together this handy template to get you started.

STRATEGIZE YOUR CONTENT

Social Media Guide

Depending on your location, features, and amenities, your property may have more than one buyer persona. How do you effectively market to each persona in a way that will appeal to their unique desires? Social media is key to attracting new residents and engaging with current tenants, but each platform is unique. This guide is intended to help you understand the dynamics of social media from start to finish, and how to market each post to multiple buyer personas.

GET SMART ABOUT SOCIAL