Criterion.B Chosen By Sagora Senior Living

Criterion.B Chosen By Sagora Senior Living

Sagora Senior Living develops senior living properties in Oklahoma, Texas, Florida and Alabama and have recently appointed Dallas-based Criterion.B Agency to help in their marketing efforts.

Sagora Senior Living – who provides customizable and enjoyable senior living communities – is revitalizing its marketing strategy. Sagora has brought on the Dallas-based Criterion.B Agency to help them expand their marketing efforts and obtain leads from their target market across the United States.

Sagora Senior Living provides customized care for senior adults in Oklahoma, Texas, Florida, and Alabama. Their living options include cottages, independent living apartments, assisted apartments, and memory care communities. Their properties have luxurious accommodations, numerous amenities and services, and are conveniently located. Some of their properties in Texas include Lakestone Terrace, The Adante, and Briarview.

Edra, one of their residents at Lakestone Terrace in Granbury, TX, says, “I was really nervous about parking my car for the last time and handing my son the keys.  How would I shop? Go to the doctor? Cash a check? Get my hair done?  I had always been so independent and wasn’t sure how I would feel giving all of that up.  No worries here, though!  They’ve thought of everything!”

Criterion.B are implementing marketing efforts that promote Sagora through design and production of signage, a website refresh, and paid media. They will also conduct Google AdWord campaigns to generate leads and drive residents to Sagora senior living establishments throughout the United States, and provide digital marketing consulting services.

Ashley Tyndall
Director of Corporate Communications
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