Multifamily Branding: Why Brands Are the Building Blocks of Real Estate
We pride ourselves on our ability to tell a brand’s story, but we have very little control over what that story is. So, who are your multifamily brand storytellers?
How to Get “Smart” With Smart Home Technology for Apartments
When it comes to smart home technology for apartments, there’s certainly a cool factor. But are they right for your multifamily property?
5 Multifamily SEO Tips to Becoming More Searchable
Social media serves as a channel for you to share and interact with renters, but we’re here to give you another important reason to be on social media, and that’s multifamily SEO.
Is Your Apartment Lead Generation Form Asking the Right Questions?
Nearly every multifamily website has an apartment lead generation form. But the effectiveness of those forms depends on many factors.
Criterion.B Unveils Rebrand and Website Redesign
Safeguarding your digital image and online reputation can be the key to surviving and thriving in the multifamily landscape until 2025.
Get More Marketing Qualified Leads for Your Multifamily Business
For many years, marketing was based on interruption tactics. But as society became more digital, these methods have become inefficient. Tech has empowered consumers to take the buyer’s journey online; and your multifamily marketing efforts should be too.